InfoWorld’s Dan Tynan wrote an in-depth exploration of the issues surround social networking in the workplace. The article, titled How to Tame the Social Network at Work: What you don’t know–or refuse to learn–about social networking can undermine your business, examines the benefits and pitfalls of social networks, including the potential for data compromise and information leakage. In it, Tynan notes “social networking inside the enterprise is not only inevitable, it’s essential. Used correctly, social media can help your company solve problems, burnish its public image, recruit top talent, and generate ideas. Implemented poorly — or worse, ignored — and it can create a world of pain,” adding “You can get on the social bus, or you get dragged behind it — your choice.”

Zecurion’s founder and CEO, Alexey Raevsky, is referenced in the article, and Zecurion security solutions get some attention as tools that IT admins can rely on to help navigate the balance between allowing the use of social networking while protecting sensitive data. Tynan writes “About 70 percent of all data leaks are the result of an employee accidentally or intentionally spilling the beans, says Alexey Raevsky, CEO for Zecurion. DLP suites like Zecurion’s can monitor all outbound communications — email, chat, and social media updates — and block anything deemed confidential or proprietary from leaving the company’s network. But using DLP means keeping a close watch on what information your company deems sensitive and updating those filters regularly as it changes.”

Check out the whole article to learn more about the challenges of managing social networking in the enterprise, then contact Zecurion for the solutions that enable IT admins to embrace social networking and still sleep peacefully at night.